WiFi marketing analytics can help your business increase revenues. Knowing your more loyal visitors or offers that capture their attention leads to better-targeted activities. More effective marketing strategies mean fewer resources spent per user.

Guest WiFi networks connect devices to Internet access at a variety of points. It proceeds through user identification. The visitors are asked to log in with their social media accounts or provide authorization by alternative means.

Guest WiFi networks provide specific descriptions of customer engagement when combined with other WiFi analytics tools. WiFi analytics also helps to depict physical space as it provides location analysis. Information on customers’ movement patterns may be beneficial for businesses in driving sales. The use of other technologies, such as BLE beacons together with WiFi analytics facilitates interaction with customers in physical spaces. Thus, it is possible to learn about your customers’ moves. Traffic flow patterns can reveal the exact points where they tend to pause or avoid altogether.

As WiFi networks are widely used in all kinds of sectors ranging from food and hospitality, transportation, and entertainment to retail and services, WiFi analytics provides excellent opportunities for a variety of sectors and businesses.

Collected customer data is processed through different means to create value. Targeted marketing and communication strategies that build upon individual data allow for sending timely messages to visitors. Moreover, you can expand your social visibility and gain customer loyalty through special promotions. Conveying personalized messages through emails or mobile codes to strategically identified guests provides opportunities for building loyalty.

Displaying creative splash pages to visitors upon logging on to guest WiFi networks can reinforce the captive portal experience. Customized guest surveys on splash pages can be presented to gather feedback and additional information. Insights provided by guests help identify areas that need to be improved. In addition, advertisement placements delivered through WiFi networks bring sustained sales and increased revenues. Integrated advertisement spaces on captive portals are increasingly utilized to promote products or loyalty programs.

WiFi analytics helps businesses create added value through a collection of key information. In this respect, having access to offline customer data is vital for businesses. WiFi analytics enables businesses to understand their customers better and draw a more accurate picture of their profiles.

Guest data, including demographics, preferred social networks, devices, and browsers, allow them to learn how customers interact with the venue. Discovering more about their preferences through WiFi analytics helps them implement targeted marketing campaigns. It can ultimately increase customer engagement and visit duration.

Assessment of customer behavior also allows for creating personalized customer profiles. Collecting real-time data on foot traffic or frequency of visits supports businesses in attracting and retaining their visitors. In addition, Hotspot analytics makes it possible for using WiFi networks to extract detailed information on average connection time or bandwidth utilization through unique identifiers. Such data can be used to enhance customer engagement, build tailored marketing strategies, and eventually increase profits. In this way, businesses can optimize in-store and digital customer experiences. Authorized customer data can alter customers’ commitment and engagement patterns. Therefore, your business will be able to save on resources.

IPERA Starling Platform collects location data for both probing and connected mobile devices in row from WiFi vendors such as Cisco, Aruba, Ruckus, Cisco Meraki, Extreme Networks, etc. It processes the data to provide insights and analytics for business owners. Business owners make decisions better using the data.

IPERA acknowledges the right of customers to access their collected personal information, amendment of inaccurate or incomplete data as well as their erasure in line with the relative articles of the General Data Protection Regulation (GDPR) of the European Union. Residents of the EU have the right to request full transparency relating to the collected data as well as copies of their personal information.

IPERA, as a Guest WiFi provider, complies with the GDPR, which regulates data privacy in Europe. Therefore, it essentially puts control of personal data in the hands of individual users. Information on device type, operating system or browser, IP address, amount of traffic, etc. is collected on customers’ behalf when guest WiFi solutions are used. IPERA gathers and aggregates merely anonymous data in reports drafted for its customers. Location data is collected only from connected devices to monitor paid visits to guest access venues. The collection of such information supports IPERA to enhance user experience if users have opted to accept tailored informational communication. As IPERA customers may choose to operate the portal on their own or opt for delivery of online services on their behalf, processing of collected information on customer engagement falls under their respective privacy policies.

The users have the right to access their collected personal data and to ask for withdrawal if necessary. Breach of this critical consumer right could result in penalties of up to 20 million euros or 4% of the company’s revenues. As an advanced and experienced guest WiFi service provider, IPERA adheres to the GDPR and fully complies with the EU’s customer privacy policy regulations.